THE GLOBAL CALMING CRISIS
THE CLEO INSTITUTE
Meditation sessions meant to wake us up to the climate crisis.
The US is getting hit by increasingly catastrophic climate events. It's a fact that climate change intensifies natural disasters, and in 2030 we'll reach an irreversible point.
A million torched acres in California, record-breaking floods in New York and 160 mph hurricane winds in Florida.
Despite the facts, too many people are tuning out the climate crisis and sleeping soundly.
It's time for a wake-up call.
So, we created a radio campaign using the sounds of nature heard in sleep and meditation sessions like wind, fire and rain, but with a twist.
A meditation exercise guides us over these relaxing sounds as they gradually intensify into natural disasters.
The takeaway? Climate change will remain a crisis unless we wake up and act now.
AWARDS
2024 Radio Mercury Awards
🥇 Winner - Use of Sound Design in a Single Broadcast Radio Spot
🥇 Winner - Broadcast Radio Spot for Good
2024 AAF National ADDY's
🏆 GOLD - Elements of Advertising - Copywriting
2024 AAF District ADDY'S - Florida + The Caribbean
🏆 GOLD - Elements of Advertising - Copywriting
🏆 GOLD - Elements of Advertising - Sound Design
🏆 GOLD - Public Service - Film, Video & Sound
2024 AAF Local ADDY'S - Miami
🏆 GOLD - Elements of Advertising - Copywriting
🏆 GOLD - Elements of Advertising - Sound Design
🏆 GOLD - Film, Video & Sound - Radio Advertising
🏆 GOLD - Public Service - Film, Video & Sound
🥇 Best of "Public Service - Film, Video & Sound" category
🥇 Best of "Elements of Advertising" category
2024 CLIO Awards
🥈 SILVER - Copywriting - Audio Craft
2024 F.I.A.P. Awards
🥈 SILVER - Production / Best Foreign Language Voice-Over - (Excluding Span. and Port.)
2024 The Gerety Awards
Shortlist - Craft/Copywriting
Agency: ZubiCD: Sabrina Ochoa
ACD: Roberto Lopez
Sr. AD: Nuno Mendes
CW: Johnny Constable