THE GLOBAL CALMING CRISIS
THE CLEO INSTITUTE | AUDIO & RADIO
Meditation sessions meant to wake us up to the climate crisis.
The US is getting hit by increasingly catastrophic climate events. It's a fact that climate change intensifies natural disasters, and in 2030 we'll reach an irreversible point.
Yet, too many people are tuning out the climate crisis and sleeping soundly. It's time for a wake-up call.
So, we created a radio campaign using nature sounds used in sleep and meditation sessions, but with a twist: a calm voice guides you as the sounds gradually intensify into natural disasters.
The takeaway? Climate change will remain a crisis unless we wake up and act now.
2024 Radio Mercury Awards
🥇 Winner - Use of Sound Design in a Single Broadcast Radio Spot
🥇 Winner - Broadcast Radio Spot for Good
2024 AAF National ADDY's
🏆 Elements of Advertising - Copywriting
2024 AAF District ADDY'S - Florida + The Caribbean
🏆 Elements of Advertising - Copywriting
🏆 Elements of Advertising - Sound Design
🏆 Public Service - Film, Video & Sound
2024 AAF Local ADDY'S - Miami
🏆 Elements of Advertising - Copywriting
🏆 Elements of Advertising - Sound Design
🏆 Film, Video & Sound - Radio Advertising
🏆 Public Service - Film, Video & Sound
🥇 Best of "Public Service - Film, Video & Sound" category
🥇 Best of "Elements of Advertising" category
2024 CLIO Awards
🥈 Copywriting - Audio Craft
2024 F.I.A.P. Awards
🥈 Production / Best Foreign Language Voice-Over - (Excl. Span. and Port.)
2024 The Gerety Awards
Shortlist - Craft/Copywriting
Agency: ZubiCD: Sabrina Ochoa
ACD: Roberto Lopez
Sr. AD: Nuno Mendes
CW: Johnny Constable