Storytime

LINCOLN NAUTILUS | HERO CAMPAIGN

Dreams do come true for the holidays.

We created Lincoln’s first Sales Event work specifically focused on Hispanics. A simple story full of complex emotions and a beautiful, connecting vehicle.

Our star of the shoot was a young girl who had never acted professionally before. It was a joy to watch her thrive on set and on screen - her acting natural and energy joyful. Only matched by our “abuela”, who brought a wonderful presence and warmth to the spot.

This campaign ran during the 2025 holidays nationwide, primarily on Hispanic-focused channels.

It performed extremely well: 90% of media placements exceeded behavioral performance benchmarks, it drove over 105k visits to Lincoln’s Spanish site, and sustained growth was seen in the campaign’s effectiveness, efficiency and incremental sales.